Slide 1 · Cover (full-bleed brutalist structure · canonical messaging)

From prompt to proof.

The brand layer for the agent web.

Embreval · 2026

Slide 2 · Market shift (one stat object)

The shift

Agents now read the web.

Sample publisher audit

63%

of crawl traffic tagged agent-driven — and in this sample model the existing ad stack does not monetize it.

Slide 3 · Mechanism (clean blocks · served-at-edge emphasised)

How it works

One request, from page to payout.

Request

named agent user-agent

→

Fragment match

placement + rules

→

Card served · edge

match or no-fill · target <50ms

→

Value + proof

payout · signed · logged

→

Reporting

per agent · fragment

Slide 4 · Section (full-bleed circulation · operational caption only)

From request to receipt

Every request moves through structure, and leaves signed proof.

Slide 5 · Reporting (chart reconciles with table · sample labels)

What publishers see

Demand, by agent — sample 7-day window.

requests / day

Agent	Requests	Fill
OpenAI	6,204	78%
Anthropic	4,118	74%
Google	3,902	69%
Perplexity	2,560	61%
Meta	1,708	52%

OpenAI + Anthropic = 56% of sample agent requests · weighted fill ~70%.

Slide 6 · Close (concrete next action)

Run a pilot
this quarter.

One site, one fragment, first agent reporting in ~a week. From prompt to proof.

Embreval · contact@insigle.com

Slide 7 · Appendix (sources & credits — the visuals + the claim sources)

Appendix

Sources & credits.

Imagery · CC0 / public domain

Brutalist facade — Osman Rana · CC0, Wikimedia Commons

Muziekgebouw aan 't IJ — Fons Heijnsbroek · CC0, Wikimedia Commons

Oosterdokseiland columns — Fons Heijnsbroek · CC0, Wikimedia Commons

Indigo duotone applied across all imagery; full register in design/assets/images/image-register.md.

Claims & data

All metrics in this deck are sample / illustrative — not production results.

AI crawlers & agent user-agents are documented: developers.openai.com/api/docs/bots · Google-Extended · developers.cloudflare.com/bots.

robots.txt is a protocol, not access authorization — RFC 9309.